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Woman in a red gown beside a marquise diamond

The Ultimate Diamond Cut Grade

Diamonds that
sell themselves.

8X® gives your customers a diamond they can see is different, and a grade that proves it.

Join the 8X Club

<1%

of Excellent-cut rounds qualify as 8X®

8 tests

measured on every stone,
not one adjective

Guaranteed

GCAL stands behind every
grade it issues

ISO 17025

ANAB-accredited forensic laboratory

Temporary image · 1200×980 Shoppers browsing inside a jewelry store

The problem

Same grades.
Same story.
The lowest price wins.

Top grades used to be rare. Today, almost every stone in a typical case reads the same on paper, so customers shop on price. 8X® gives them a reason to choose yours, and pay a premium.

“Without differentiation, products compete only on price.”
Angelo Palmieri, CEO, GCAL

Why retailers stock 8X®

What 8X® brings to your store

Distinction in your showcase.

Stand apart with a top-tier offering for customers who want more.

Beauty that speaks for your store.

The diamond they show their friends. The jeweler they recommend.

Confidence in every diamond.

Get the quality you expect. Deliver the excellence they're looking for.

Hear it from jewelers

Don't take our
word for it.

“I can say with confidence I've never presented a GCAL 8X stone where a customer has chosen not to buy an 8X stone.”
Paul Cassarino · The Gem Lab, NY
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“Truth is 8X. There’s nothing better than 8X.”
Randy Cole, CEO & COB, Diamond Vault of Troy, MI

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Stock 8X® now

Do you have 8X® in stock?

These curated suppliers carry certified 8X® diamonds.
Pick one and reach out directly.

Not sure where to start? Ask GCAL

What 8X® means

Excellent is expected.
8X® is exceptional.

A stone earns 8X® only when it scores Excellent in all eight cut tests.

<1%

More than half of round brilliants earn an Excellent cut grade. Fewer than 1% of those qualify as 8X®.

Temporary image · 1200×680 Only the best earn 8X: a round diamond with its eight light and symmetry images

Physical excellence

Polish · External symmetry · Proportions

Light performance

Optical brilliance · Fire · Scintillation

Optical excellence

Optical symmetry · Hearts & Arrows

Available in 8 shapes. Round, Oval, Pear, Princess, Marquise, Radiant and Cushion. Emerald coming soon.

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The guarantee

A grade you can stand behind.
In writing.

GCAL guarantees its grades.
If a stone grades lower, the consumer can claim the difference back.

Temporary image · 2200×830GCAL 8X certificate, digital report and guarantee card on phone, tablet and laptop
Temporary image · 640×1470Sample GCAL 8X certificate
  • Guaranteed gradingBacked by GCAL, not disclaimed
  • Online verificationCustomers can check any certificate
  • Laser inscriptionCertificate number on the stone
  • Images of the actual stoneLight performance shown, not described

Free live webinar · [Date] · [Time] ET

How to sell beyond price with 8X®

  • What the 8 measurements show, and how to explain them in a minute
  • How retailers present 8X® at the counter
  • How to start stocking 8X®

Hosted by

Angelo Palmieri

CEO, GCAL

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Save your seat

We'll send the link and a recording. No spam.

Retailer kit

Everything you need to sell 8X®.

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Free store locator

Let 8X® shoppers find your store.

Join GCAL's free locator, which sends consumers looking for 8X® Cut diamonds to retailers who carry them.

FAQ

Questions retailers ask

A cut grade that measures each diamond on eight aspects of cut quality: polish, external symmetry, proportions, optical brilliance, fire, scintillation, optical symmetry and Hearts & Arrows. A stone earns 8X® only with Excellent in all eight.

Contact us

Want to speak with a member of our team?

Leave your details and a GCAL 8X® specialist
will get back to you.

8X

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